Anyone can make a website without the need for any knowledge, and that is the state of affairs since businesses want the web and business to be accessible to everyone. Along with the usual design concepts, you would be smart to find out more about how to improve user experience and usability on your site. If you want to know about web design, then you need to know what to do and what to avoid.
When somebody visits your website, it shouldn't take them more than a few seconds to figure out what your site is about. You should aim at making your site attention grabbing but at the same time clear when it comes to passing the message as to what it is about. You just cannot induce any discomfort on your visitors, with your site, and have any reasonable expectation for them to continue using it. The way you present the copy, or text, of the site is super important; it must not be a chore to digest. Bear in mind the reading level you need to write for on the web is about the eighth grade - appalling but true. Copywriters have known about the effective use of white space for decades, and that is why you need to adopt the same strategy. Avoid trying to get to artsy with the fonts used for your text because that is extremely hard on the eyes. This is about design and usability concepts that are critical to the success of your site.
Don't make the mistake of using music on your web pages - it no longer works. In the earlier days, you could find tons of sites that welcomed you with blaring music, but the idea miserably failed, which is a good reason as to why you should avoid it. Still though, if you elect to have some kind of music, then do not set it play automatically. The audio could be a guided tour or something that is helpful to the visitor, but still playing it automatically upon arrival is not a good idea. We have seen videos that play automatically, no controls to stop it and we immediately leave the site. If it could possibly cause an issue with your site readers, then it is best to err on the side of caution.
We have all seen sites that put something in the way between you and the actual site. You can sometimes come across a Flash page that is used as an introduction or something else totally unnecessary. The bottom line with all things is to test, and if you want to use flash like that - then test it and see what happens. If you use an intro with an ad, then that is very highly not recommended because visitors do not want to get hit with an ad. So all we can ever say is to test, and that will always reveal the truth about how welcomed a flash intro is on your site. There are many more considerations with site design and avoiding the most common mistakes.
When it comes to doing business online, you should track your metrics for your authority blog and money site everyday. What you want to do is improve the usability of your site, and there is a huge amount you can do to that end. Your visitors may not be happy when they arrive at your website if you have not done proper website optimization. In most cases, once you have done the proper optimization, you will have a website that will be very user-friendly. Basically, usability is a catchall phrase that many people use. But as you continue to read this article about usability principles, then your eyes will begin to see the possibilities.
For instance, if you place an interesting image at the top of your website, people are usually drawn to this image every time. Placing a headline above the image, with some sort of question or thought provoking statement, might also be useful. You can use it in a variety of ways and it is not recommended to do this on all of your pages. You should have a solid introduction paragraph with a headline. This is important! You can put the graphics and after you have the headline and content.
What you want to do is draw their attention to the content that you have written by using the image. The strategy is very useful as long as the images and graphics are related to the content. There are many reasons for using subheadings or subheadlines in your web content. When these are in the content, it is easy for the reader to understand what you are writing. It also allows the reader to do skimming or fast reading through the content. All of your content must be logically organized, especially when using subheadings, so the reader can understand what is being said. There have been many research studies which have shown that people process large chunks of information when reading. Maybe you have head of the famous eye tracking study that found reader eye movement to resemble a F shape pattern. By simply using subheadlines and subheadings, readers will have a higher degree of satisfaction once they are done with your page.
People should be able to find whatever they want as quickly as they want--this is the goal of every site owner. But do not believe that it encourages people to leave more quickly--this isn't that intuitive. If your visitors are quick readers and the information you give them is good, they'll be quite happy with you. This is the kind of satisfaction that encourages people to stay, not leave. A good place to start is with a paragraph that lends itself nicely to being turned in to a list of bullet points. Bullet points are a great way to let people read quickly while still retaining knowledge. Avoid creating your own footprint (using the same method or trick on each and every page). Break or change things up at least a little bit so people won't assume that you're trying to use some sort of formula.
Throughout the Internet, you will find many marketing areas and forums discussing website usability. There are many studies that have been done on usability, and many articles written on the topic. As you learn more about online marketing, the overlap that you see will start to make a whole lot more sense. It is also important to use effective design principles on your website or blog. Website design is a topic that is heavily discussed.